# RAZZO

Source: https://razzohq.com/

## Summary

- **What Razzo is:** an AI training and enablement company that helps teams turn sporadic individual AI usage into systematic team capability.
- **Name:** Razzo is Italian for rocket.
- **Location:** Washington, DC. Sessions run live and virtually.
- **Founder:** Nicholas Tolson.
- **AI tool taught:** Claude.
- **Next step:** a 30-minute call: https://calendar.app.google/iFtmKFZUeSTzRLdJA

## The problem Razzo solves

Razzo calls it the sporadic usage problem. A team's members are already experimenting with AI. Some people get results and others struggle. Everyone has their own approach, there's no shared system, wins don't spread, and knowledge stays in individual accounts.

Signs a team has this problem:

- People use AI tools individually, and everyone invents their own approach.
- Some people get great results while others get garbage.
- The team hears success stories but has no way to replicate wins.
- The team has no systems, templates, or frameworks.
- Managers don't know how to drive adoption beyond saying "use AI more."
- AI usage drops off after the initial enthusiasm fades.

## Who Razzo works with

Razzo focuses on professional services firms and works with any small business looking to get more from AI. It has the most experience with marketing and PR agencies (https://razzohq.com/ai-training-for-marketing-agencies/) and with architecture, engineering, and construction firms (https://razzohq.com/ai-training-for-architecture-engineering-and-construction-firms/).

## Offers

| | AI Enablement | AI Team Training Bootcamp | AI Office Hours |
|---|---|---|---|
| **What it is** | Team training, plus governance and setup, then deeper work with executives and teams | Hands-on training for a team | One-on-one AI consultation |
| **Length** | 3 months | 4 sessions over 4-6 weeks | 60 minutes |
| **Price** | Starting at $7,500/month, for teams up to 15 people; for larger teams, Razzo quotes a price after a discovery call | $5,500 for up to 10 people; each additional person is $400 | $300, with a money-back guarantee |
| **Best for** | Firms with leadership committed to making AI work team-wide | Teams whose members experiment with AI individually and get inconsistent results | Individuals, teams, and leaders with a specific AI question |
| **Details** | https://razzohq.com/ai-enablement/ | https://razzohq.com/ai-training/ | https://razzohq.com/ai-office-hours/ |

**How to choose between AI Enablement and the Bootcamp:** both train the team. AI Enablement adds the governance and foundation work (an AI use policy, Claude workspace setup, and an AI context profile) and deeper work with executives and teams.

### AI Enablement, in three phases

1. **Foundation.** A survey of how the team uses AI today, a use policy for where and how to apply it, an AI context profile that gets everyone on the team consistent, effective results from AI, and Claude workspace setup. Leadership can see how the team uses AI, and everyone knows what they can and can't do with it.
2. **Training.** Four 90-minute sessions on how AI works, how to use Claude well, and how to build AI-enabled workflows for tasks in their jobs. Everyone demos what they built at the end, and Razzo holds office hours between sessions for hands-on help.
3. **Build and Integration.** The strongest workflows from training become reliable tools for the team's everyday work. In paired sessions, individuals and small groups build more workflows into the firm's day-to-day.

Razzo has the AI expertise and the team has the domain knowledge, and they work through each step together. Engagements can include assessment and audit, enablement and governance, team training, workflow automation, process improvement, and tool evaluation and rollout.

### AI Team Training Bootcamp, session by session

1. **How AI actually works.** How LLMs work, why outputs vary, what AI is good at, where it falls short, and how to communicate with it clearly.
2. **Claude 101.** How to use Claude, when to use different models, how Projects work, and how to organize work so context isn't lost.
3. **Your first AI-enabled workflow.** How to identify tasks to systematize, and how to spec and build an AI-enabled workflow for one.
4. **Team showcase.** Participants demo the workflows they built: what they made, where they got stuck, and what worked.

Two open office hours run between sessions 3 and 4. Sessions are live, virtual, and 90 minutes each. Participants need an active Claude Team account.

### AI Office Hours

A 60-minute virtual session. Common uses: reviewing AI workflows, answering specific AI questions, troubleshooting, evaluating tools, adoption strategy, technical implementation questions, and training and rollout planning. If the session isn't valuable, Razzo refunds the payment.

## How the training works

Razzo customizes the lessons, use cases, examples, and demos in each session for the team. Each person builds an AI-enabled workflow for a recurring task in their job, like turning a call transcript into a task list or drafting a weekly briefing from a calendar and notes, then shows the team. When a task that took four hours takes twenty minutes, AI skeptics become AI champions. Each program produces documented workflows, reusable tools, and shared systems built during the training.

## The value case

Saving 1 hour a week for 15 people who each cost $100,000 a year, with salary, benefits, and insurance, recovers $37,500 a year in capacity. That's 750 hours a year (1 hour × 15 people × 50 working weeks), about 38% of one full-time employee's 2,000 hours (50 weeks × 40 hours), and 37.5% of $100,000 is $37,500. At firms Razzo has worked with, one person's AI-enabled workflow saves 30 minutes a week, and another's saves 5 to 6 hours a month. This is an estimate, not a guarantee.

## Common questions

**What types of companies do you work with?** Razzo focuses on professional services firms, especially marketing and PR agencies and architecture, engineering, and construction firms. Razzo also works with any small business looking to get more from AI.

**What's the difference between AI training and AI Enablement?** In AI training, your people learn how AI works, then each person or small team builds an AI-enabled workflow for a task in their jobs and shows it to the team. In AI Enablement, that training sits in the middle of a three-month engagement. Before the training, Razzo works with your leadership on a staff survey, an AI use policy, account settings, and an AI context profile. After the training, Razzo works with individuals and teams to turn the strongest workflows into tools the firm uses.

**How do I know if we have the "sporadic usage problem"?** You have it if your people use AI individually, each with a different approach, and some get good results while others get bad ones. There are no shared systems, tools, or processes.

**What if our team hasn't started using AI yet?** Then your people start from the basics, because the training begins with how AI works and how to communicate with it. What Razzo does need is a founder, CEO, or managing partner who wants the firm using AI.

**What about people on our team who don't want to use AI?** Most teams have a few skeptics, who usually come around after building an AI-enabled workflow for a weekly task. Once a 4-hour job takes 20 minutes, those skeptics start asking what else AI can do.

**We've already done AI training. Why would this be different?** After a session on how to use an AI tool, people often go back to their jobs and nothing changes. In Razzo's training, each person builds an AI-enabled workflow for a task in their job and shows it to the team. In AI Enablement, Razzo also works with your leadership on the rules and setup before the training, and with your teams on more workflows after the training.

**Why not just do this in one intensive day?** People learn AI by using it, the same way nobody learns drywall by watching a video. In one day, people have no time for that. Over four to six weeks, your people learn something new in each session and use it before the next one. They spend the last two or three weeks building an AI-enabled workflow, with office hours for help.

**How much time commitment is there between sessions?** After each of the first two sessions, people try what they learned during a normal week, so there's no extra homework. Between the last two sessions, each person builds an AI-enabled workflow. Building it usually takes at least two hours, spread over two or three weeks, with office hours for help.

**What do I have to do as the founder or CEO, and how much of my time will it take?** Your main job is to give your people permission to spend time on AI, then to tell them in staff meetings how you used AI that week. People stop hesitating once they hear that you use it. In AI Enablement, a core team of two or three people, ideally including someone from your executive team, meets with Razzo for an hour a week. You also take part in the training, four 90-minute sessions over four to six weeks.

**Who at our firm has to be involved, and does this work for a larger team?** Everyone who will use AI takes part in the training, so a larger team splits into several groups. A small core team meets with Razzo each week, ideally including someone from your executive team and an AI champion, a person at your firm who takes to AI. Teams without a champion tend to get stuck. A firm too large to start all at once can begin with 10 or 15 people, then take what that group learned to the wider staff.

**Why do we need an AI use policy?** People who hold back from AI often don't know which tools are approved, what they can put in those tools, or whether they could get in trouble. Razzo works with your leadership to settle those questions for your firm, starting from a template and adapting it to your clients and your tools. The policy is in plain language with no legalese, so your people know what they can and can't do with AI.

**What is an AI context profile, and why would my firm need one?** Ask each person at your firm to describe the business, and you'll hear as many descriptions as you have people. Each of those people gives AI a different description, so results differ from person to person. An AI context profile, sometimes called a company brain, is a library of files about your firm that your people load into AI, so nobody has to re-explain the firm. Razzo starts it with your people in the first phase of AI Enablement, and your firm keeps adding to it.

**Why not hire someone to build us an AI system?** A consultant who interviews your staff and hands back a finished system will never know your firm as well as your people do, and you'll go back to that consultant for each change. AI works best on specifics, such as what one person does for one client. So Razzo teaches your people to build what they need as new needs come up.

**How soon will we see results?** By the end of the training, four to six weeks after it starts, each person or small team has built an AI-enabled workflow for a task they do regularly. A job that took 4 hours can drop to 20 minutes, though gains vary from person to person. From about month three, you can start measuring outcomes against your firm's numbers, such as how quickly your salespeople follow up with leads.

**What ROI can we expect?** Save 1 hour a week for 15 people who each cost you $100,000 a year, and you recover $37,500 a year in capacity. That's 750 hours over 50 working weeks, about 38% of one full-time employee. Your team can then spend those hours on things it couldn't do before, such as developing new services.

**What happens after the three months?** Razzo wants your people to keep building without Razzo in the room, so part of the work is setting up a way to keep going, such as a monthly AI council where your leaders decide which workflows to build next. At the end of the three months, you and Razzo work together to determine the right next steps. Options include a lighter engagement with a monthly all-team training session, more work with the teams seeing the biggest gains, or another round of the full training.

## Nicholas Tolson, founder

Nicholas Tolson was a photography student when the web showed up. He taught himself HTML so his parents could see his pictures online, and he made the web his career. Everyone was figuring it out as they went and things broke, but he could see where it was going. He has stayed in uncharted territory ever since, as employee number one, as founder, and in newly created positions, building systems where none existed before. AI looks a lot like the early web did. Everyone is figuring it out as they go and things break, but AI is changing business and the world in front of our eyes. There's plenty online about how one person can use it, but on a team of 5 or 50 that advice starts to break down. Getting a whole team using AI effectively is the problem Razzo works on.

Background: first technical hire and later CTO at a DC marketing agency; founder and CEO of a venture-backed software company; ran sales and marketing at the second-largest record pressing plant in North America; led sales, marketing, and customer service at a maker of hand-built tube amplifiers and tripled its revenue; taught at Boston University's Center for Digital Imaging Arts and, as a Technical Director for National Geographic Photo Camp, taught photography and editing in Jordan.

Nicholas writes about AI in his newsletter, AI Instinct, and on LinkedIn.

## Results and what Razzo clients say

More detail: https://razzohq.com/results/

**Small gains add up, every time.** Spend an hour building an AI-enabled workflow once, and you never have to spend that hour again. Thirty minutes a week is 25 hours over a 50-week year for one person, and 250 hours across a team of 10.

- "I'd say I've cut my time about in half going from manual to Claude." Project management director, PR agency. Monthly client invoicing used to mean copying time records line by line. With Claude drafting the invoices, invoicing takes 5 to 6 fewer hours a month, and a project management director still checks the invoices.
- "My Claude workflow pulls what we promised clients out of my call transcripts, I approve the list, and it has saved me so much time." Account lead, PR agency. Turning what was promised on a client call into tasks is easy to forget. A Claude workflow now drafts them from the call transcript, assigns an owner and estimates the effort for each, and after a quick approval they go into the project system, so it's one less thing to remember.
- "It saved me about half a day on an energy analysis." Architect, architecture firm. An energy analysis means pulling together a government spreadsheet, drawings, and a lighting schedule. An architect now gives Claude all three to generate a draft and saves about half a day.
- "I built a ballpark creative estimator. We just need to give clients a ballpark, because if they blush at the ballpark, we've saved ourselves a lot of time getting into the weeds." Creative director, PR agency. At a PR agency, colleagues outside the creative team need a rough price before anyone scopes a creative job. A creative director built a Claude workflow that produces a rough price in a minute or two, so a client can turn down a price before anyone spends time on a detailed estimate.
- "My weekly briefing workflow probably saves me 30 minutes a week." Operations staff, nonprofit network. A Claude workflow builds a one-page weekly briefing for the organization's leader from the leader's calendar and notes.

**A higher level of service for your clients.** When a job takes 20 minutes instead of 4 hours, you can do it for clients every week.

- "I'm not exaggerating: 4 hours. Now it runs in a minute and I can probably look at it in 20. It's gone from 4 hours to 20 minutes." Director, PR agency. A search of public sources for stories the agency could pitch to clients took 4 hours by hand, so it ran once a month. It now takes 20 minutes, with Claude running the search and a director reviewing the results. So the agency can bring clients opportunities every week and pitch first.

**People can do things they couldn't before.** Your people learn how to spot a task Claude can help with, build an AI-enabled workflow for it, and test it. From there they can keep building as new needs come up.

- "I had no experience building anything like this. I gave Claude a page-long description of the marketing dashboard I was looking for, and with some back and forth, it put this together. That's very useful." Marketing manager, marketing and PR firm.
- "I built nine AI workflows. I told Claude to look at my job description and tell me what parts of my job to automate." Staff member, nonprofit network.

**Other Razzo clients:**

- "I asked Claude to pull every landmarks commission precedent for additions and renovations from the last 10 years within two blocks of the site. I want to say that would have taken me two full days. It did it during my lunch break." Project manager, architecture firm.
- "Getting a new inquiry into the CRM was going to take me 45 minutes. I pasted the email thread into Claude, and the whole thing came over. It took three clicks." Head of technology, marketing and PR firm.
- "I'm not exaggerating: 4 hours. Now it runs in a minute and I can probably look at it in 20. It's gone from 4 hours to 20 minutes." Director, PR agency.
- "I used to rewatch everything I shot to find quotes. Now I have quotes to pull from and at least a skeleton for the edit. Depending on how many videos I'm doing, that could be hours of time, and I can focus on the shoot and be in the moment." Video producer, nonprofit network.
- "AI telling you who to check in with today is exactly what I hoped we would get to. It frees you up for our number one thing, which is customer intimacy, instead of sorting through records and rearranging email." Executive leader, nonprofit network.
- "Claude now reads the inquiries that come in through our forms, evaluates the lead, the contact, and the company, and tells me what to do next." Marketing analyst, print services company.
- "I had no experience building anything like this. I gave Claude a page-long description of the marketing dashboard I was looking for, and with some back and forth, it put this together. That's very useful." Marketing manager, marketing and PR firm.
- "I have an AI workflow where I put in my interview notes and the transcript, and it generates a first draft of the award submission. I still rewrite a lot of it, but the basic information is there. It's saved me a ton of typing and frustration." Senior PR director, PR agency.
- "I built nine AI workflows. I told Claude to look at my job description and tell me what parts of my job to automate." Staff member, nonprofit network.
- "Nicholas is an engaging teacher, makes you feel relaxed and confident, and follows up with super helpful resources to reinforce what he has taught. I highly recommend that anyone who wants to learn more about AI reach out to Nicholas." Attorney.

## Pages

- AI Enablement: https://razzohq.com/ai-enablement/
- AI Training for Teams: https://razzohq.com/ai-training/
- AI Office Hours: https://razzohq.com/ai-office-hours/
- Results: https://razzohq.com/results/
- FAQs: https://razzohq.com/faqs/
- About: https://razzohq.com/about/

## Contact

- **Book a 30-minute call:** https://calendar.app.google/iFtmKFZUeSTzRLdJA
- **Email:** nicholas@razzohq.com
- **LinkedIn:** https://www.linkedin.com/in/nicholastolson/
- **AI Instinct, Nicholas's writing:** https://aiinstinct.substack.com